From small design enhancements to entire site overhauls, a new design will boost results and make your visitors happy. Happy visitors become loyal customers.
The website audit looks at your:
HOW WELL DOES YOUR SITE PERFORM?
Confirm your business goals
Your site is your first impression. It should be aligned with every aspect of your overall strategy.
Confirm Google Analytics and Tag Manager are set up properly. Analytics are the key to improving your site, and they are at the core of everything we do.
Assess usability, brand and visual elements
How your visitors get through your site matters as much as getting to your site. I’ll review the user experience of your site, focusing on:
ease of navigation
ability to answer questions
paths toward conversion
Do the words and images support the page goals?
I’ll ensure proper keyword placement across headers and assess supporting images and videos. I’ll also suggest ways to improve your content, like adding social proof or replacing stock photography.
How well does your site function?
How well does your content management system work? Can people get on your site easily? Are there long lag times? All of these things matter, every day and over the life of your site.
I’ll review critical performance information like how fast your site loads, link and URL structure and quality of backlinks.
It isn’t enough for your site to look good, it also has to function well. I’ll help you understand what works, what doesn’t work and how to improve.