Website Audit

Confirm your business goals

Your site is your first impression. It should be aligned with every aspect of your overall strategy.

Analytics Audit

Confirm Google Analytics and Tag Manager are set up properly. Analytics are the key to improving your site, and they are at the core of everything we do.

Design Audit

Assess usability, brand and visual elements

How your visitors get through your site matters as much as getting to your site. I’ll review the user experience of your site, focusing on:

ease of navigation
ability to answer questions
paths toward conversion

Content Audit

Do the words and images support the page goals?

I’ll ensure proper keyword placement across headers and assess supporting images and videos. I’ll also suggest ways to improve your content, like adding social proof or replacing stock photography.

Technical Audit

How well does your site function?

How well does your content management system work? Can people get on your site easily? Are there long lag times? All of these things matter, every day and over the life of your site.

I’ll review critical performance information like how fast your site loads, link and URL structure and quality of backlinks.

It isn’t enough for your site to look good, it also has to function well. I’ll help you understand what works, what doesn’t work and how to improve.