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A website must do two things, attract a visitor and compel that visitor to take action. Those success factors are measured in two numbers: traffic and conversion rates.
Search engine optimization (SEO) is all about improving that first number.
The percentage of searchers who click on one of the top three ranking pages in search results.
source: Advanced Web Ranking
SEO is much more than just words on a page. It also includes the structure of data on your site.
Does your site use schema.org markup so that search engines like Google can understand it and provide better search results? What about your sitemap.xml and robots.txt files?
Everything from how fast your pages load to how your URLs are structured is part of search engine optimization.
“Content is King” search engine searches the Keyword in the content. It should be natural and consistent keyword.
Each of the projects begins with a deep analysis of relevant topics and keywords that your content should target. I’ll help you understand why those phrases are important and simple tasks you can take to win them.
I’ll ensure proper keyword placement across headers and assess supporting images and videos. I’ll also suggest ways to improve your content, like adding social proof or replacing stock photography.
How well does your content management system work? Can people get on your site easily? Are there long lag times? All of these things matter, every day and over the life of your site.
I’ll review critical performance information like how fast your site loads, link and URL structure and quality of backlinks.
It isn’t enough for your site to look good, it also has to function well. I’ll help you understand what works, what doesn’t work and how to improve.
I’ll do a competitive analysis to determine the phrases used by your competition. Then I’ll compare that to the questions people are asking.
Finally, I’ll recommend a strategy for ensuring that your visitors wind up visiting your site instead of your competition.
The goal is to simplify navigation and elevate important content. We do that by creating intuitive sitemaps that answer top questions before driving visitors through your site.